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Distributiecentrum

Wehkamp: ‘Without connections, our business would literally grind to a halt’

Wehkamp offers over 2,500 well-known global and local brands, in addition to its growing Private Label ranges, to an active customer base, which now exceeds 2.4 million. Uninterrupted communication between all the links in the process is crucial to Wehkamp’s operations. As a partner, Eurofiber provides state-of-the-art connectivity.

Wehkamp’s online department store, which is located in Zwolle, has the world’s largest, fully automated e-commerce distribution centre. As Wehkamp works with short-time windows, with the promises of ‘ordered today before 13.00, delivered this evening’ and ‘ordered today before 23.59, delivered tomorrow’, it is important that the entire chain functions seamlessly, end-to-end. Any break in connectivity immediately has an impact on the process of order to delivery.

Wehkamp customer case

Wehkamp offers over 2,500 well-known global and local brands, in addition to its growing Private Label ranges, to an active customer base, which now exceeds 2.4 million. Guaranteed, uninterrupted communication between all the links in the organisation is crucial for fulfilling Wehkamp’s commitment to its customers of delivering a superior customer experience. Boasting the world's largest fully automated e-commerce distribution centre, Wehkamp places high demands on an infrastructure partner, with availability being a critical factor. Any break in connectivity immediately has a major impact on the process of order to delivery. Wehkamp relies on Eurofiber’s connections to provide its customers with an outstanding retail experience (ordered today before 23.59, delivered tomorrow).

Want to learn more about why guaranteed connectivity is so important for Wehkamp’s end-to-end chain? Watch the video.

Redundant configuration and security part of digital strategy

What happens if your network connection fails and customers are unable to make debit card payments? As a retailer, you’re increasingly dependent on applications and expanding data flows. A sound digital strategy forms the starting point for your digital infrastructure. In addition to being flexible and future-proof, this also needs to be solid and secure. To be extra certain, you can have your connections configured for redundancy with an additional backup for the fixed network connection. Is data confidentiality your no.1 priority? Then data traffic encryption at network infrastructure level is a sensible choice. 

In this video, retailer Wehkamp demonstrates the importance of these developments and their approach to managing them. Digitalisation plays a key role in Wehkamp’s customer pledge of ‘ordered today before 23.59, delivered tomorrow): the entire chain, from A to Z, is dependent on connectivity. Any minor break in connectivity immediately has a major impact on the process of order to delivery. There’s a clear rationale behind why Wehkamp places high demands on an infrastructure partner, with availability of services being a driving factor. For that reason, and based on the confidence they have in the critical infrastructure we offer, Wehkamp has chosen to partner with Eurofiber.

Is your infrastructure ready? 

The basis for technological applications in retail and e-commerce is a robust infrastructure that is future-proof, intelligent and open.

Eurofiber has been a provider of reliable digital infrastructure since 2000. We provide internet service to over 12,000 locations, and we are continuing to expand. Companies, government bodies and non-profit organizations are among the users of our industry-leading fiber-optic connections and cloud connectivity solutions. Our open network meets the demand for flexibility and is accompanied by services you can rely on. This gives you the freedom to choose the services, applications and providers that match your individual needs.